Post by account_disabled on Dec 3, 2023 0:12:08 GMT -6
and retention (such as subscriptions) capable of ensuring healthy economic indicators (low acquisition cost or high CAC/LTV ratio) .The Clipperton study also notes that DNVBs have expanded in many consumer product categories , first in segments with high online penetration (apparel, furniture, etc.), then in other categories. presenting a high purchasing frequency (beauty, health, etc.).In the rest of this article, we will see together the more pronounced diversification of the DNVB sectors of activity in France through an infographic .
produced by the Digital Native Group Are your Face Europe Cell Phone Number List book advertising campaigns perfectly optimized ?Let's talk about it for 30 minutes on the phoneOur team analyzes the state of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your expensesBOOK A CALL2) 3 examples of inspiring DNVBsBefore talking more specifically about DNVBs and the common characteristics they share, let me give you 3 examples of DNVBs that you may be familiar with.They all have quite different stories.
that are worth knowing!BobbiesBobbies is a Parisian brand of shoes and leather goods. It is one of the first DNVBs to appear in France in 2010!It was born from the association of two very good friends, Antoine Bolze and his partner Alexis Maugey who, at the time, could not find moccasins that they liked.They therefore launched a private sale of picot moccasins in April 2010, in an apartment. And in one day, they managed to sell no less than 500 pairs simply thanks to their network and a Facebook Group.It is with this product that the brand entered the.
shoe market, as Antoine Bolze, the co-founder of Bobbies, explained to me in my podcast .Today, Bobbies offers all types of shoes for all tastes for both men and women. The brand has also developed its leather goods collection.With each collection, the brand manages to reinvent itself and offer new styles that we have never had before on their site!They also have several points of sale in Paris, London and Amsterdam. Proof that DNVBs do not generate 100% of their turnover, but we will come back to that later in this. article!BreatheYou have surely discovered the natural deodorants of the Respire brand by the charming Justine Hutteau.Respire is a DNVB which was founded much later than Bobbies, but which is just as well known to the French.How is it possible ?In 2 words: storytelling and community .Very quickly,
produced by the Digital Native Group Are your Face Europe Cell Phone Number List book advertising campaigns perfectly optimized ?Let's talk about it for 30 minutes on the phoneOur team analyzes the state of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your expensesBOOK A CALL2) 3 examples of inspiring DNVBsBefore talking more specifically about DNVBs and the common characteristics they share, let me give you 3 examples of DNVBs that you may be familiar with.They all have quite different stories.
that are worth knowing!BobbiesBobbies is a Parisian brand of shoes and leather goods. It is one of the first DNVBs to appear in France in 2010!It was born from the association of two very good friends, Antoine Bolze and his partner Alexis Maugey who, at the time, could not find moccasins that they liked.They therefore launched a private sale of picot moccasins in April 2010, in an apartment. And in one day, they managed to sell no less than 500 pairs simply thanks to their network and a Facebook Group.It is with this product that the brand entered the.
shoe market, as Antoine Bolze, the co-founder of Bobbies, explained to me in my podcast .Today, Bobbies offers all types of shoes for all tastes for both men and women. The brand has also developed its leather goods collection.With each collection, the brand manages to reinvent itself and offer new styles that we have never had before on their site!They also have several points of sale in Paris, London and Amsterdam. Proof that DNVBs do not generate 100% of their turnover, but we will come back to that later in this. article!BreatheYou have surely discovered the natural deodorants of the Respire brand by the charming Justine Hutteau.Respire is a DNVB which was founded much later than Bobbies, but which is just as well known to the French.How is it possible ?In 2 words: storytelling and community .Very quickly,